Assassin’s Creed Shadows Hits 3 Million Players – And Claps Back at Elon Musk

AC Shadows Breaks Records on Day 1

On March 27, 2025, the official Assassin’s Creed Twitter/X account celebrated the game’s explosive start with a post highlighting its massive achievements:

✅ 2nd highest Day 1 sales revenue in Assassin’s Creed franchise history
✅ Biggest Ubisoft Day 1 ever on PlayStation Digital Store
✅ Over 40 million hours played by the community in just 24 hours

Elon Musk Sparks Controversy With a Harsh Comment

Shortly after the game's launch, Elon Musk criticized Assassin’s Creed Shadows, calling it a “sell-out” and suggesting the game was being promoted solely for money.

“Sell-out would be more accurate.
Objectively, he is promoting a terrible game just for the money.”
— Elon Musk on X

This comment quickly went viral — and Ubisoft didn’t hold back.

Assassin’s Creed Delivers a Viral Comeback

In what is now one of the most talked-about tweets in gaming, the official Assassin’s Creed account clapped back with a brutal response:

“Is that what the guy playing your Path of Exile 2 account told you?”

This response racked up over 443K likes and nearly 50K retweets, turning the exchange into a viral moment across the gaming world.

What This Means for Ubisoft and AC Shadows

The back-and-forth might seem petty, but it shows Ubisoft is leaning into a bolder social media presence — and it’s working. The PR boost from the viral tweet only amplified the game’s visibility, and fans seem to be rallying behind it.

Whether you agree with Elon or not, Assassin’s Creed Shadows is proving to be a major hit, with community engagement off the charts and millions of players diving into Feudal Japan.

What Do You Think?

Did Ubisoft go too far with its comeback?
Do you agree with Elon Musk’s take?
Or are you one of the 3 million players forging justice in the shadows?

Drop your thoughts in the comments below!

Image credit: Ubisoft

image: screenshot / via PC Gamer